sheSELLS  Real Estate Game Changers is proud to announce that together with McGrath Ivanhoe, we are finalists for the 2025 REIV Residential Marketing Campaign Award in the Under $10,000 category.

Real Estate is a cut-throat industry.  Agents are often pitted against each other and their job security is as tenuous as an AFL Coach's position after a grand final loss.

So the question is, why would we choose to do a conjunctional sales campaign with our  competitor?  

The answer IS  we wanted to do the best job for our vendors by doubling the marketing and compounding buyer interest.

As a small reputable agency, known personally to the vendors, we were able to give them trusted advice on the sales process.  We also had the ability to take swift action without restrictions or delays that can sometimes be the case when operating within a franchise.

sheSELLS also had all the marketing tools and technology to sell properties solo but what we didn’t have (as of yet) is McGrath’s established industry presence, multiple office networks and volume market share which amplified the campaign. Plus having their top performing agent, Malinda Martin as the guest star was in the end our secret weapon.

So, how did we do it without blowing the budget or coming to blows?

First up, both agencies signed an equal commission split agreement which was conducive in our quest to achieve the best price for the vendors and ourselves.

We also signed a notice of commission sharing with the vendors  - should my auditor be reading this article :)

Secondly and more importantly , we trusted and respected each other. 

Malinda Martin and I have previously worked together on another conjunctional sale in Alphington. It was the same situation again.  I knew the vendors and she knew the buyers and so together we were able to activate our wonder twin powers.

We formed a purpose led; cherry picked partnership and came together for a mission - just like Bullock and Blanchett in the action film, Oceans 8 .

That mission was to achieve the vendors' reserve and to keep the marketing budget under $10,000.

As the lead agency sheSELLS  chose our long term collaborators to prepare the property for sale. Styling Real Estate Melbourne staged the home,  Casa Real Estate Media captured the house and Chewy Creative scribed the vibe.

The stylists ensured that the house was both liveable for the vendors and aspirational for the buyers.  Casa Real Estate Media  expertly  photographed the property using natural light, drone footage, dreamy slow-mo sequences and even included the vendors' much loved dogs, capitalising on their cuteness. Chewy Creative used their words and wrote the right kind of real estate love language to lure the lovers of premium lots of the inner north through the door.

The property was then advertised on the main advertising portals of realestate.com and Domain.com.au , along with both agencies’ websites and social media platforms. This provided  multi-level and expediential marketing exposure which was both organic and paid, to existing and new buyer markets.

At the open for inspections we stood in front of the sale board that displayed both logos and the buyers literally did a double take at the unusual, unified stance.

It was not a quick sale nor was it a fire sale. The property did not reach reserve at Auction. It was taken off market over Christmas, then put back in its rightful place and price bracket in the new year until a signed offer was presented that matched the vendors’ reserve  resulting in a resounding YES!

Engaging  two different agencies ensured a double barrelled marketing approach and both agencies aimed to win and delivered.

If we receive the main prize, it will be a thrill but for now, the fact that we as opposing agents were united? Already makes us winners.